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      <managingEditor>gungunpriatna@qadrlabs.com (Gun Gun Priatna)</managingEditor>
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    <title>Customer Journey Mapping for B2B Products: From Acquisition to Advocacy</title>
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    <description>A comprehensive guide to mapping the complete B2B customer journey from awareness through renewal and advocacy. Shows how to identify pain points, moments of truth, and opportunities for product improvements that drive retention and expansion. Includes stakeholder mapping, touchpoint analysis, pain point discovery, and measurement frameworks for continuous journey optimization.</description>
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    <author>gungunpriatna@qadrlabs.com (Gun Gun Priatna)</author>
    <category>Product Management</category><category>Customer Experience</category><category>B2B Strategy</category><category>Customer Success</category><category>Journey Mapping</category>
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